As an expert in the building and construction industry, you know the materials “behind the scenes” of a newly constructed house are just as significant as the beautiful design elements that are visible, such as the roof, siding and garage door.
Of all these materials behind the walls and under the floors, insulation is one of the most important. As hidden as insulation can be, it plays a crucial part in the market value of the home you’re building and the future comfort and happiness of your clients in their new home. We can compare it to the build of a car. What are the words that come to mind when you think of your car? Durable. Reliable. Powerful (maybe you have a pick-up truck). Fun. Fast. Sleek (a sporty convertible perhaps). You probably don’t think of the working parts as much—pistons, radiator, spark plugs, etc.—but they keep your car performing well every day.
In much the same way, insulation is what helps keep a home valuable for both you, the builder, and the homeowner who will live there.